In Xejuyup’s town fair, loud music blasts in the background as the announcer calls for the two soccer teams who will face each other. CD Suchitepéquez’s under 20 squad, already on the pitch, awaits for their opponents in their usual blue and white uniforms. Their rival, CSD Xejuyup, walks out of the dressing room clad in the town’s ancestral clothing to the sound of firecrackers and a roaring crowd. Needless to say, Xejuyup’s uniform stands out. “There’s always a few people who mock us,” points out the team’s founder, Antonio Peruchú. “But most people like it.”